Barbara Cave Henricks

President & CEO

Barbara Cave Henricks is president and founder of Cave Henricks Communications. Once a journalist at NBC Radio, Barbara worked at Houghton Mifflin, Workman Publishing, and, for a decade, at Goldberg McDuffie Communications, where she founded and led the company’s business book division. Barbara has spearheaded campaigns for some of the biggest names in business today, including Jack Welch, Tom Rath, Ram Charan, Larry Bossidy, Maria Bartiromo, Clay Christensen, Seth Godin, Stan McChrystal, and Marcus Buckingham.

After graduating from Indiana University with degrees in Radio/Television and Theatre, Barbara went to work at WJOB, a talk radio station in Hammond, Indiana. During her tenure there, she reported from the street, anchored the noon news, and hosted her own morning talk show. From there, she joined a state radio network based in Columbia, South Carolina, where she won an Associated Press award for a series on the public school system. After working as a stringer for NBC Radio as hurricanes, political scandals, and ultimately the presidential primaries focused national attention on the state, she eventually landed a full-time positon at NBC in Washington, D.C., where she produced and edited the news.

As producer, she reviewed the advance copies and pitches that book publicists submitted to the network. This perspective proved useful when making a career change and searching for a job in the publicity departments of New York publishers. After stints at Workman Publishing and Houghton Mifflin, she caught the attention of Lynn Goldberg, CEO of Goldberg McDuffie Communications. During her 10 years at GMC, Barbara launched the company’s business book division with Marcus Buckingham and Curt Coffman’s business classic, First, Break All the Rules.

After a successful run as VP and PR Director at Goldberg McDuffie, she launched her own PR firm, Cave Henricks Communications. Barbara and her team have over 50 years of collective experience and represent between 20 and 25 titles a year.

Barbara is the proud mother of Millennials and the wife of glass artist Michael McDougal. She lives on Lake Travis near Austin, Texas.


“Barbara Henricks worked directly with me on The Battle for the Soul of Capitalism. She did a masterful job, was instantly responsive, has a seemingly infinite array of contacts, and was a delight to work with. A true professional in the very best sense.”

—John C. Bogle, founder, Vanguard Group

Q&A with Barbara

What is your favorite part of the job?
Communicating with authors who bring to the table such a diverse amount of talent, information, mission and drive.  Every day I feel like I learn something new from someone I am lucky enough to interact with.

When/where are you most in your element?
Reading manuscripts.  I’m a bookworm by nature.

Favorite book or author?
I can’t pick in the nonfiction space, as that would be like picking a favorite child.  For the longest time my favorite book was Harper Lee’s To Kill A Mockingbird.  And while it still is, John Kennedy Toole’s A Confederacy of Dunces is a very close second.

What is one thing you couldn’t live without?
Books. It may sound trite, but I keep a fully loaded Kindle with me always and at least one thing in physical print – a magazine, a handful of articles, or sometimes a new cookbook. I find reading recipes ridiculously soothing.