Barbara Cave Henricks is president and founder of Cave Henricks Communications. Once a journalist at NBC Radio, Barbara worked at Houghton Mifflin, Workman Publishing, and, for a decade, at Goldberg McDuffie Communications, where she founded and led the company’s business book division. Barbara has spearheaded campaigns for some of the biggest names in business today, including Jack Welch, Tom Rath, Ram Charan, Larry Bossidy, Maria Bartiromo, Clay Christensen, Seth Godin, Stan McChrystal, and Marcus Buckingham.
After graduating from Indiana University with degrees in Radio/Television and Theatre, Barbara went to work at WJOB, a talk radio station in Hammond, Indiana. During her tenure there, she reported from the street, anchored the noon news, and hosted her own morning talk show. From there, she joined a state radio network based in Columbia, South Carolina, where she won an Associated Press award for a series on the public school system. After working as a stringer for NBC Radio as hurricanes, political scandals, and ultimately the presidential primaries focused national attention on the state, she eventually landed a full-time positon at NBC in Washington, D.C., where she produced and edited the news.
As producer, she reviewed the advance copies and pitches that book publicists submitted to the network. This perspective proved useful when making a career change and searching for a job in the publicity departments of New York publishers. After stints at Workman Publishing and Houghton Mifflin, she caught the attention of Lynn Goldberg, CEO of Goldberg McDuffie Communications. During her 10 years at GMC, Barbara launched the company’s business book division with Marcus Buckingham and Curt Coffman’s business classic, First, Break All the Rules.
After a successful run as VP and PR Director at Goldberg McDuffie, she launched her own PR firm, Cave Henricks Communications. Barbara and her team have over 50 years of collective experience and represent between 20 and 25 titles a year.
Barbara is the proud mother of Millennials and the wife of glass artist Michael McDougal. She lives on Lake Travis near Austin, Texas.