Pamela Peterson

Associate Director of Publicity

Pam Peterson joined the Cave Henricks team in May 2018, after working for five years as the Senior Publicity Manager at Fortier Public Relations.

She graduated cum laude from Muhlenberg College with a double major in English and Spanish. In her junior year, a series of knee surgeries led her to make the bold switch from pursuing elementary education to following her dream of a career in publishing. After a college internship with Penguin Books, her passion for promoting the written word was solidified, which brought her to the Denver Publishing Institute where she was able to find her niche in publicity.

Pam has spent over a decade in the publishing industry, working previously at Hyperion Books promoting celebrity memoirs and cookbooks (Jamie Oliver was, and always will be, her favorite!); McGraw-Hill where she learned the ropes of the business book world, focusing on finance and investing, entrepreneurship, workplace happiness, and women in business titles; and Fortier Public Relations, where she spent five years promoting lead business titles.

Among the authors and books she has represented over the course of her career: FlyWheel CEO Sarah Robb O’Hagan, Extreme You; Morten Hansen, Great at Work; Leslie Berlin, Troublemakers; Susan David, PhD, Emotional Agility; Beth Kobliner, Get a Financial Life; David Rose, Angel Investing and The Startup Checklist; and Carrie Schwab-Pomerantz, The Charles Schwab Guide to Finances After 50, and many others. Pam has repeatedly landed top-tier national coverage for her authors in outlets such as The New York TimesThe Wall Street Journal, The EconomistFinancial Times, CNBC-TV, Bloomberg TV and radio, Forbes, Inc., Fast Company, and NPR.

Having spear-headed so many books about happiness and fulfillment at work, Pam’s ultimate goals are to bring the spirit of collaboration and a positive energy to every campaign. Her secret weapons are empathetic communication and listening skills with both clients and media—everyone has a story to tell and it’s our job to help shine light on those narratives and why they are relevant in our world today.


“We worked with Pam on the release of my first book, and her energy, enthusiasm, and creativity immediately put us at ease we were working with the right person. Not only was she a great guide through what was uncharted territory for us, but she delivered at a level beyond what we expected. We were able to seize opportunities we wouldn’t have dreamed of before, and we couldn’t be happier with the results!”

—Drew Dudley, author of This is Day One

Q&A with Pamela

What is your favorite part of the job?
I thrive off of connecting with people and connecting people and building/strengthening relationships. Whether it’s brainstorming with a client on story angles that will inspire media interest, mining for new media contacts, or reconnecting with reporters and producers both professionally and personally, I love the feeling that I have when I know the puzzle piece just fits. Networking and learning what makes people tick on both sides of the coin motivates me to work harder, observe and listen, and promote our great roster to the best of my ability.

When/where are you most in your element?
The three places where I feel most at home and inspired are:
– When I’m surrounded by those I love and laughing so hard that I can’t breathe;
– When I’m playing tennis on hazy summer nights;
– When I have my feet in the sand.

Favorite book or author?
I love The Secret History by Donna Tartt—it took ten years to write it and, to me, that dedication alone is so inspiring. Otherwise, I cannot get enough of David Sedaris; Holidays on Ice had me in tears from laughing. And The Great Gatsby had me at page 1.

What is one thing you couldn’t live without?
My sweet, snuggly, and furry best friend, Luna Taco, who spell-checks all of my emails before they are sent.