Pamela Peterson

Publicity Director

Pam Peterson has spent almost two decades in the publishing industry and has been with Cave Henricks since 2018, representing leading thinkers, founders, academics, and bestselling authors, including New York Times bestselling authors Ryan Holiday and Tom Rath, four-star General Stan McChrystal (ret.), Mike Milken (Milken Institute), Mike Evans (Grubhub), Richard V. Reeves (Brookings Institution), Jake Wood (Team Rubicon), Matt Yglesias (formerly of Vox Media), Christine Emba (The Washington Post), Jim Steyer (Common Sense Media), Kelly Richmond Pope (DuPaul), Victoria Montgomery-Brown (Big Think), and many others.

She has repeatedly landed top-tier national coverage for her authors in outlets such as The Wall Street Journal, The New York Times, Financial Times, Forbes, Fortune, Inc., Fast Company, Harvard Business Review, CBS Mornings, Good Morning America, CNBC, MSNBC, Bloomberg TV, The Daily Show, Real Time with Bill Maher, NPR, and high-level podcasts, such as Armchair Expert, The Joe Rogan Experience, The Tim Ferriss Show, The Chase Jarvis LIVE Show, The James Altucher Show, The Unbeatable Mind with Mark Divine, The Good Life Project with Jonathan Fields, The Art of Charm, and many others.

Previously, she held positions as the Senior Publicity Manager at Fortier Public Relations and Publicist at McGraw-Hill Education, where she promoted lead business titles focusing on finance and investing, entrepreneurship, workplace happiness, and women in business titles.

Having spearheaded so many books about happiness and fulfillment at work, Pam’s goals are to bring the spirit of collaboration and a positive energy to every campaign. She champions empathy, communication, and listening skills with both clients and media—everyone has a story to tell, and it’s our job to help shine light on those narratives and why they are relevant in our world today.

She is a cum laude graduate of Muhlenberg College, where she was a double major in English and Spanish, as well as the Denver Publishing Institute, where she was able to find her niche in publicity.

When she’s not working on books, she’s devouring cookbooks. Pam loves baking, long walks with her two dogs listening to Peloton playlists, and playing pickleball, tennis, or anything with a racquet.


“Cave Henricks did a phenomenal job with the launch of my book, Hangry: A Startup Journey. I’ve worked with many agencies during my time founding both Fixer and GrubHub, and no other firm has come even close to matching the effectiveness of Barbara, Pamela, and the team. My goals went beyond just selling books: I was looking to create a platform to speak about using startups as a force for positive social change. The team performed far beyond my expectations, creating over 90 appearances on podcast, radio, TV, and print. The momentum they created will impact my journey as a business leader and author for decades to come.”

—Mike Evans, founder of GrubHub and Fixer; author of Hangry: A Startup Journey