Pam Peterson joined the Cave Henricks team in May 2018, after working for five years as the Senior Publicity Manager at Fortier Public Relations.
She graduated cum laude from Muhlenberg College with a double major in English and Spanish. In her junior year, a series of knee surgeries led her to make the bold switch from pursuing elementary education to following her dream of a career in publishing. After a college internship with Penguin Books, her passion for promoting the written word was solidified, which brought her to the Denver Publishing Institute where she was able to find her niche in publicity.
Pam has spent over a decade in the publishing industry, working previously at Hyperion Books promoting celebrity memoirs and cookbooks (Jamie Oliver was, and always will be, her favorite!); McGraw-Hill where she learned the ropes of the business book world, focusing on finance and investing, entrepreneurship, workplace happiness, and women in business titles; and Fortier Public Relations, where she spent five years promoting lead business titles.
Among the authors and books she has represented over the course of her career: FlyWheel CEO Sarah Robb O’Hagan, Extreme You; Morten Hansen, Great at Work; Leslie Berlin, Troublemakers; Susan David, PhD, Emotional Agility; Beth Kobliner, Get a Financial Life; David Rose, Angel Investing and The Startup Checklist; and Carrie Schwab-Pomerantz, The Charles Schwab Guide to Finances After 50, and many others. Pam has repeatedly landed top-tier national coverage for her authors in outlets such as The New York Times, The Wall Street Journal, The Economist, Financial Times, CNBC-TV, Bloomberg TV and radio, Forbes, Inc., Fast Company, and NPR.
Having spear-headed so many books about happiness and fulfillment at work, Pam’s ultimate goals are to bring the spirit of collaboration and a positive energy to every campaign. Her secret weapons are empathetic communication and listening skills with both clients and media—everyone has a story to tell and it’s our job to help shine light on those narratives and why they are relevant in our world today.