Pamela Peterson

Publicity Director

Pam Peterson joined the Cave Henricks team in 2018. She has spent over a decade in the publishing industry, representing some of the industry’s most prestigious leaders, including Jim McKelvey (Square), Jake Wood (Team Rubicon), Matt Yglesias (formerly of Vox Media), Paula Davis (Stress and Resilience Institute), Emily Heyward (Red Antler), Jim Steyer (Common Sense Media), Victoria Montgomery-Brown (Big Think), New York Times bestselling author Tom Rath, and many others.

She has repeatedly landed top-tier national coverage for her authors in outlets such as The Wall Street Journal, Financial Times, Forbes, Inc., Fast Company, CNBC-TV, MSNBC-TV, Bloomberg TV and Radio, NPR, Harvard Business Review, MarketWatch, Big Think, Yahoo! Finance, Motley Fool, Cheddar, Next Big Idea Book Club, LinkedIn, and high level podcasts, such as The Joe Rogan Experience, The James Altucher Show, The Unbeatable Mind with Mark Divine, The Good Life Project with Jonathan Fields, and The Art of Charm, among others.

Previously, she held positions as the Senior Publicity Manager at Fortier Public Relations and Publicist at McGraw-Hill Education, where she promoted lead business titles focusing on finance and investing, entrepreneurship, workplace happiness, and women in business titles.

Having spearheaded so many books about happiness and fulfillment at work, Pam’s goals are to bring the spirit of collaboration and a positive energy to every campaign. She champions empathy, communication, and listening skills with both clients and media—everyone has a story to tell, and it’s our job to help shine light on those narratives and why they are relevant in our world today.

She is a cum laude graduate of Muhlenberg College, where she was a double major in English and Spanish, as well as the Denver Publishing Institute, where she was able to find her niche in publicity.


“I had the pleasure of working with the Pam on the launch of my book, Obsessed: Building a Brand People Love from Day One. Pam is one of the most diligent, organized, and enthusiastic PR professionals I have ever encountered. Releasing a book is a nerve-wracking endeavor, then factor in a global pandemic, but Pam was there to support me, and the book’s success, every step of the way. She immediately grasped the material and came up with all sorts of strategic and creative angles to pitch. She tirelessly followed up with reporters in one of the most difficult news cycles imaginable, adjusting on the fly as new curveballs were thrown our way. And she was a joy to work with, removing so much of the stress from the process. After working so hard on my book, I am so grateful that I had Pam to help bring it into the world!”

—Emily Heyward, cofounder of Red Antler; author of Obsessed