Kaila Nickel

Publicity Manager

From her days at The University of Texas at Austin to working with some of the brightest minds in business, Kaila has been willing to step out, take chances and do whatever it takes for the people and ideas she believes in. Along the way, she has been not only a quick learner and a solid leader – but someone whose positive attitude and strong execution skills are serving her well in the publishing world.

A fast finisher, she turned her four-year college plan into three and graduated with honors and a degree in Public Relations, while making time to travel the world in between – visiting China, Vietnam, Thailand, Germany, Cambodia, England, Hungary and Poland.

Kaila completed three internships in public relations while working on her degree, including one with Cave Henricks. It was obvious to all early on that she was a natural. “Succeeding in public relations has never been harder,” says company president Barbara Henricks. “The economy is weak, the industry is in the midst of a seismic shift, and most people are afraid to pick up the phone and initiate relationships with the media. Kaila seems to thrive doing just that – diving in, communicating clearly, and earning respect with journalists.”

Her favorite moment so far in her role as senior publicist? “Nothing is better than getting a big hit for one of our clients. Getting that ‘yes,’ no matter how many ‘no’s’ preceded it, is the best part of my job.”

Kaila’s already done plenty of that. She has worked on successful titles like Wellbeing, by The Gallup Organization’s Tom Rath and Jim Harter, The Corporate Lattice, by Deloitte’s Cathy Benko and Molly Anderson, For Better or for Work, by Inc. columnist Meg Hirshberg, and Great on the Job, by Jodi Glickman. To date, Kaila has worked on six of the company’s 13 bestsellers and has secured media coverage in The New York Times, The Wall Street Journal, USA Today, Financial Times, and on Marketplace. Her positivity and warmth come through loud and clear to our authors and the media we work with every day. Not surprisingly, it is turning into great success for those we serve.