The Green to Gold Business Playbook

How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function

Daniel C. Esty, P.J. Simmons

Wiley, April 2011

Hard-nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology, product design, sourcing, manufacturing, logistics and transportation, marketing, accounting and other key business functions.

Whether you are a climate change skeptic or an environmentalist, sustainability issues cannot be ignored in today’s corporate world.  With rising energy and natural resource costs, intensified regulations, investor pressures and a growing demand for environmentally friendly products, sustainability is no longer an option—it’s a business imperative.

Unlike many green business books, the Playbook skips the environmental ideology and deals exclusively with tools and strategies that have been shown to cut costs, reduce risks, drive revenues and build brand identity.

Builds on Dan Esty and Andrew Winston’s prizewinning Green to Gold, which has become a business classic and a staple of management training across the world.

Shows in detail how each business function or department can achieve an eco-advantage over the competition.

Offers frameworks, checklists and action plans applicable to any business–big or small, in manufacturing or services.

The Green to Gold Business Playbook gives you the tools to make green workand work profitably-for your business.

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About the Author

Daniel. C. Esty (New Haven, CT) is the coauthor of the sustainable business bestseller Green to Gold. He is the Hillhouse Professor at Yale University and Director of the Yale Center for Environmental Law & Policy and the Center for Business and the Environment at Yale. He served as a senior official at the U.S. Environmental Protection Agency and more recently as energy and environmental advisor to the Obama presidential campaign and transition team. As Chairman of Esty Environmental Partners, he’s advised CEOs across the world and designed strategies for 100+ companies in dozens of industries.

P.J. Simmons (New York, NY) is Chairman of the Corporate Eco Forum, a preeminent network of senior Global 500 executives focused on sharing best and “next” practices in corporate sustainability and driving eco-innovation. He has worked as a sustainability analyst, strategist and bridge-builder for 15 years, was founder of the Wilson Center’s Environmental Change and Security Program and Deputy Chair for Climate and Energy at the Clinton Global Initiative. He is a life member of the Council on Foreign Relations.