Despite operating in one of the most difficult business environments to date, discussion of struggle at the top remains taboo. Here, former Microsoft executive-turned-leadership expert Steven Snyder argues that great leadership is actually signified by struggle – and one’s ability to master it.
Leadership and the Art of Struggle
Snyder came to us as a first-time author hoping to drive business and speaking opportunities through strategically placed media coverage of his book, Leadership and the Art of Struggle.
What Made This Campaign A Success
We worked closely with Snyder to capitalize on various stories in the news cycle—acting quickly to shape, edit, and place reactive articles with top-tier business publications. This reaction time coupled with Snyder’s compelling writing led Fortune to return to Snyder on more than one occasion for his expert insights.
The book was covered extensively by prominent business publications, reaching those most likely to buy the book and hire Snyder for speaking or consulting.
The team at Cave Henricks is a delight to work with. They are dedicated professionals and trusted advisors who give their all to bring client success. Money invested in Cave Henricks is money well spent.Steven Snyder, founder, Snyder Leadership Group; author of Leadership and the Art of Struggle