Blog
Brand expert, blogger and author John Moore offers up Tough Love in his unconventional new book
I admire people who have strong convictions and the courage to follow them, BUT I am utterly terrified to read books by people with these convictions whom I happen to personally know. My fear, of course, is that I won’t like the book and will be asked in some stunningly awkward situation what I thought.
So it was with some trepidation that I picked up the just-released, TOUGH LOVE: Scripting the Drive, Drama and Decline of Galaxy Coffee by John Moore. Moore is a veteran of the marketing departments of both Starbucks and Whole Foods, a well-known blogger and the author of an earlier book about Starbucks, Tribal Knowledge. He is also a friend of mine, one who often departs from the beaten path and who chose to release his new book in a most unconventional fashion.
Author offers perspective to the PR process
We’ve decided to invite authors to blog on our site as we move ahead into a new decade. We didn’t have to look far for our first contributor as Dennis Welch here on our staff wrote his first book late last year. A candid memoir of his mother Patsy’s life, it is a book about […]
Do What You Love
Gallup has long espoused the value of doing what you do best, every day, penning a sequence of bestsellers to help all of us identify our strengths and figure out whether we’re putting them to good use. Hand in hand with this school of thought is the idea that we should spend our precious time […]
Celebrating Our Own
A couple of years ago, my friend and my colleague Dennis Welch began sending me email missives, chapters of a book he was writing based on a weekly conversation he had with his mother. Funny, heartbreaking, and impossible to put down, I found myself searching my inbox for the latest installment. When one was late, […]
CHC authors on the morning shows
Two of our authors were on network morning TV in the past week, both talking about different aspects of our work and business lives. Greg Cootsona, former pastor of the Fifth Avenue Presbyterian Church in New York, penned his book, Say Yes to No, after a personal wake up call that managing his ministry and […]
