Ben Loehnen, Senior Editor at Simon & Schuster’s flagship imprint, has worked on a number of successful business titles, including Made to Stick by Chip and Dan Heath, The Myth of the Rational Market by Justin Fox and What Would Google Do? by Jeff Jarvis. We asked him about the working relationship between author and […]
A few years ago I was fortunate enough to hear Larry Kirshbaum, formerly the Publisher of Warner Books and now an agent, discuss the process of publishing. The entire crowd of authors in attendance noticeably moved forward in their chairs when he boldly urged everyone to “become the CEO of your own book.” His reasoning […]
