Blog
Thoughts on books, publicity, and the media from our Cave Henricks staff.
Chase Relevance, Newsjack with Care
Being brand new, blindingly original, or even flat out fascinating is terrific in the PR game. But, truth be told, more ink is spilled and air time devoted to ideas that hit media desks at just the right moment. Many years ago, I toiled away on a small memoir about the pharmaceutical industry in which […]
Our Bloggers
