Blog

Thoughts on books, publicity, and the media from our Cave Henricks staff.
General Petraeus and Mastering the News Hook

General Petraeus and Mastering the News Hook

Over the past few years, the media landscape has shifted dramatically. Our fearless leader Barbara often tells clients that the media has changed more in the past two years than in the past twenty. One of the most marked differences is that a larger share of the media hits we secure for clients come in […]

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