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Thinking outside the box (or inside the book package)
Seth Godin made publicity history when he sent galley copies of his book Purple Cow in a sealed milk carton. I worked with Linda Kaplan Thaler and Robin Koval, creators of the Aflac duck commercials, who persuaded us to send a stuffed duck that said “Aflac” with every copy of their book, BANG: Getting Your […]
Book Expo a Bright Spot in a Down Market
Attendance was down from the last Book Expo America (BEA), the annual publishing convention, held in New York and some attendees bemoaned the lack of freebies, galleys and other giveaways, but I walked away from this year’s show with the Gloria Gaynor tune, “I Will Survive,” going through my head. The publishing industry is moving […]
Vook. The e-book answer?
Making the leap from printed page to digital screen is still an experience in its infancy. Fueled by new apps for the iPhone and propelled by Oprah’s love of the Kindle, more and more people are trading in their paper books for digital versions. But other than a lighter briefcase, the advantages are hard to […]
Publishing World Pulses with News
Feels to me like the publishing industry, like businesses everywhere, is looking for new ways to stay vital and grow in the economic downturn. Of note this week: *A month after shutting an entire division, on Thursday HarperCollins rolled out a new imprint. It Books will publish 21 hardcover and paperback titles this year. The […]
Partying Like Times are Good
Last week, while the temperatures were dropping and bad economic news filled the headlines, it seemed, oddly enough, no better time to host a book party! Sara and I were thrilled to be at the party of the New York book launch for THE 100 BEST BUSINESS BOOKS OF ALL TIME: What They Say, Why […]
Big Week for Harry Dent and THE GREAT DEPRESSION AHEAD
It was a big week for author and economist Harry S. Dent and his new book THE GREAT DEPRESSION AHEAD. He was all over the FOX and FOX Business channels with interviews on The Glenn Beck Show, America’s Newsroom and Cavuto. While his belief that America is headed into an even further economic slump isn’t […]
Double Bestsellers for Gallup
American readers are apparently looking to their strengths to pull them through tough times.The Gallup Organization, which ignited a national discussion on strengths nearly a decade ago when it released the results of a landmark 30-year study, has two titles on the January 16 Wall Street Journal business bestseller list. STRENGTHS BASED LEADERSHIP by Tom […]
THE POWER OF WHO author Bob Beaudine on The Today Show
THE POWER OF WHO author Bob Beaudine proved how being timely gets your air time this morning with an appearance on NBC-TVs “The Today Show.” Beaudine, the top executive sports recruiter in the country, suggests we throw out old notions of “networking” to get a job and instead, call on our “WHO” — a circle […]
New Year, New Rules?
The new year may be bringing new rules in the land of PR. Or, they may just be the same rules, redefined, for the digital age. On December 17, Stephen Baker posted a piece called “Freak Out– Twitter Infected by PR” on Blogspotting, his BusinessWeek.com blog, that proclaimed, “It became clear to me in my […]
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