Blog

Thoughts on books, publicity, and the media from our Cave Henricks staff.

Book Expo a Bright Spot in a Down Market

Attendance was down from the last Book Expo America (BEA), the annual publishing convention, held in New York and some attendees bemoaned the lack of freebies, galleys and other giveaways, but I walked away from this year’s show with the Gloria Gaynor tune, “I Will Survive,” going through my head. The publishing industry is moving in a digital direction, it’s being hit hard by the economy like every other business, but the authors – many, many great ones – were there, sending the signal that good books will indeed survive.

I had the chance to reconnect with Pulitzer Prize winner Tracy Kidder whom I worked with fifteen years ago and my old boss at Houghton Mifflin Joe Kanon who turned novelist years back and has churned out several bestsellers. Margaret Atwood, Michael Lewis, Francine Prose, R.L. Stine and Nicholas Sparks were all on hand as well, providing a literary and eclectic list of authors with a proven track record of getting people to read. Which, at the end of the day, when the booths are dismantled, the sore feet soaked, and the suitcases packed, is the goal after all.

Our fun moments included our digital media director Sara Schneider getting cozy with a Star Wars Stormtrooper, having dinner with our friends and colleagues at 800 CEO READ whose book, The 100 Best Business Books of All Time, continues to sell well and doing booth duty with the folks at Gallup Press who have over the years gone from being just clients to great friends.

Gloria’s right, we will survive. And whether we read our books on a digital ice or on the finest of papers, they are never going away.