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A Virtual Hug in the Cold, Digital World (or Yesterday a Blog Entry Fell into My Lap)
Yesterday was just one of those days. A storm zapped one of our routers, disabling the network and leaving us limping along. Forced to rely on an email system that was less than optimal and definitely not what I was used to, I committed what I can only guess is considered the worst of all […]
Know Thy Audience
Who’s reading your book? This is one of those tricky questions — the answer seems SO obvious, but the answer may be more elusive than you think. Books enter the market in a unique and largely untested way. There are generally no focus groups or beta testers. And while no one would dream of launching […]
It’s all About the Book
When I decided to start my own publicity firm, my 7 year old son was POSITIVE that this would be a snap. “It’s easy,” he piped up from the dinner table, “just pick the ones that will be bestsellers!” Sure thing, kiddo. And when I figure out how to do that, I’ll probably ditch it […]
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