What makes an effective and successful marketing leader? The authors of this groundbreaking book conducted a worldwide study with profiles of more than 58,000 business leaders—and discovered 12 essential traits that can make or break your success.
The 12 Powers of a Marketing Leader is the first and only leadership book for marketers based on anything like this level of research evidence.
Learn how to:
MOBILIZE YOUR BOSS:
Make an impact at the highest level and align marketing with the company’s priorities.
MOBILIZE YOUR COLLEAGUES:
Inspire and motivate your colleagues to act on your ideas.
MOBILIZE YOUR TEAM:
Build and hone a winning marketing team.
Focus on goals that will benefit your customer, company, and long-term career.
Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works—and what doesn’t—in marketing’s digital age. By zeroing in on the value creation zone (“V-Zone”)—the all-important overlap between your company’s and customers’ needs—you’ll be able to help the business win in the market—and achieve your career goals.