Charitable giving is on the rise in America. Despite the lingering effects of the economic downturn, Americans continue to give generously of their time, talent and money – more than $335 billion in 2013, a 4.4 percent increase from 2011. What’s more, the bulk of that charitable giving – 72 percent – came not from large foundations or corporations, but from individuals making small gifts. For those with passion for a cause and a generous spirit, it’s vitally important that they leverage their gift in the right way in order to have the greatest impact possible.
In her first book Every Gift Matters, Carrie Morgridge shares inspiring stories of powerful gifts in action showing readers how to turn the act of giving into a vehicle for positive change. Drawing on 15 years of experience supporting causes that align with her passions through gifts, Morgridge demonstrates how a smart strategy, high expectations, a deep network, and hands-on personal involvement will ensure that one’s gift is compounded over time to have the biggest impact possible.
“Each person and every gift can make a difference,” writes Morgridge. “Whoever you are, no matter how much or how little you have, your gift matters. The smallest, seemingly unimportant, donation can transform a life. And the best news is that giving transforms two lives: the one who receives and the one who gives.”
Through her role as Vice President of The Morgridge Family Foundation, Morgridge has learned what works – and what doesn’t – when it comes to giving. She argues that in order to ensure meaningful and lasting change, a gift must be more than simply a grant of money. The giver must assess whether the program is the right fit, work hand-in-hand with the key leaders on strategy, develop a plan for making the endeavor sustainable, and ensure that their gift can be leveraged to have a bigger impact on the community. By sharing real-life stories of how this hands-on approach to giving has transformed lives – including her own – Morgridge inspires others to believe that they can also make a difference in their community, no matter the size of their gift.