Great on the Job
Jodi Glickman
St. Martin’s Press, May 2011

Today’s world is more wired than ever. But while our digital dialogue continues to climb at an astonishing rate, our personal communication skills are hitting an all-time low. We’ve become so adept at technology that real-time conversation has taken a back seat, with devastating consequences. Here, Jodi Glickman offers a much-needed playbook for communicating effectively live in our increasingly wired world.  

Media Highlights

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The Challenge

When Glickman came to us in 2010, she had recently launched her firm, Great on the Job. Prior to that, she had worked as a Peace Corps volunteer-turned-Goldman Sachs investment banker. A successful book launch was an important step to cement Glickman’s reputation as the go-to expert on workplace communication.

What Made This Campaign A Success

From the onset, Glickman was a collaborative and willing partner. We worked together to brainstorm compelling article ideas, which led to several prominent media placements. Further, we connected Glickman with leading workplace reporters, who featured her in their articles—and returned weeks, months, and even years later to get her insights for their next story. More than three years after the book’s launch, we still receive media requests for Glickman to comment on various stories for CNN, BBC, SELF, and MONEY, among others.

The team at Cave Henricks is competent, creative, and incredibly talented at getting the media to pay attention in our noisy world. I can’t imagine having been in anyone else’s less capable hands! If you have an opportunity to work with them, don’t pass it up.

Jodi Glickman, author of Great on the Job