Never before have parents been faced with so many choices—of child-rearing philosophies, work schedules, educational options, savings plans, gadgets and gear, nutritional advice, and even entertainment possibilities for a family’s dwindling free time. The result? Overwhelmed, confused parents and overscheduled, over-parented kids. Here, Christine Koh and Asha Dornfest carefully outline how to improve family life by scaling back.
Koh and Dornfest are well-known and vibrant figures in the “Mommy Blog” community, but it was our job to help them as first-time authors find their voice and place within the crowded world of parenting books.
What Made This Campaign A Success
The intention of the book isn’t to tell you how to parent, but rather to show you how to find your own parenting “right.” In other words, it gives you permission to step off the modern parenting treadmill. This provided us with a unique angle in the traditional parenting media sphere. We also recognized the book’s appeal beyond parenting; the book is actually a guide for living life, with insights into time management, finances, and playtime. We had an incredible amount of content to work with—along with collaborative and energetic authors. The end result was a fun, successful campaign!
Cave Henricks Communications made what seemed impossible and intimidating—from both an author bandwidth and contact perspective—prolifically possible. They were highly organized in their process and reporting, and very successful in securing print, digital, radio, and TV placement for Minimalist Parenting. It truly was a pleasure working with the CHC team!Christine Koh, co-author of Minimalist Parenting