In this groundbreaking book, New York Times best-selling author Steven Kotler unravels the mystery of ultimate human performance. Drawing on over a decade of research and first-hand reporting with dozens of top action and adventure sport athletes, Kotler explores the frontier science of “flow,” an optimal state of consciousness in which we perform and feel our best. Building a bridge between the extreme and the mainstream, The Rise of Superman explains how these athletes are using flow to do the impossible and how we can use this information to radically accelerate performance in our own lives.
The Rise of Superman
While the concept of “flow” is not new, it certainly is not as well-known outside the world of action and adventure sports. Our goal was to work closely with Kotler to expand the idea via placements in business and mainstream media outlets.
What Made This Campaign A Success
Kotler is an award-winning journalist who understands the media very well. We pulled our collective media knowledge and strategized with Kotler about how to best approach the media and with which angles. We carefully coordinated our efforts and were able to secure several guest articles placed in high-profile media outlets as well as 50 podcast interviews in the first few months of the campaign.
Cave Henricks was fantastic. They were great to work with and an indispensable part of the team that made the book into a mega-success.Steven Kotler, author of The Rise of Superman