Media Highlights

The Challenge

While the concept of “flow” is not new, it certainly is not as well-known outside the world of action and adventure sports. Our goal was to work closely with Kotler to expand the idea via placements in business and mainstream media outlets.

What Made This Campaign A Success

Kotler is an award-winning journalist who understands the media very well. We pulled our collective media knowledge and strategized with Kotler about how to best approach the media and with which angles. We carefully coordinated our efforts and were able to secure several guest articles placed in high-profile media outlets as well as 50 podcast interviews in the first few months of the campaign.

“Cave Henricks was fantastic. They were great to work with and an indispensable part of the team that made the book into a mega-success.”

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Steven Kotler, author of The Rise of Superman