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PR and Digital Media take Center Stage at Author Pow Wow
Day two at the Author Pow Wow in Austin brought our own Barbara Henricks and Rusty Shelton to the fore on the topic of getting books out into the world via publicity, traditional and digital. Authors’ ears were perked as they soaked up valuable up-to-the-moment know how on this new and rapidly shifting PR landscape. […]
Go Digital or Die
We in the publishing world have come a long way in recent weeks in putting real clout and actual staff behind our opinion that the importance of digital media in marketing a book is growing fast and, in fact, has probably hit what Malcolm Gladwell so elegantly dubbed “the tipping point.” If digital media isn’t […]
Newspaper of Record Discovers Its Inner YouTube
I am going to drag out my soapbox for a new discovery of mine, something I would not only go out of my way to watch, but would actually motivate me to watch that stuff called “streaming video” that made the founders of YouTube a fortune when they sold it to Google. I make a […]
Publicity Goes Online
The Financial Times announced this week that it will now allow 30 free views per month before charging for the digital version. The last couple of weeks have brought news that The New York Times will be discontinuing its TimesSelect service. And rumor has it that under Rupert Murdoch’s ownership, The Wall Street Journal won’t […]
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