Biggest Change in Books? The Way they Come to Market. In the not so distant past, most of the books you bought either on the shelf of a local bookstore (although these are fast diminishing with the death of Borders this year) or with a click on Amazon, made a fairly similar path to publication. […]
One of the old rules of book publicity was that if the author or host didn’t mention a book’s title at least three times during an interview, the effect on sales would be, well, diminished to say the least. And while it may sound like an exercise in vanity or a cheap sales tool, it […]
