Blog
Author Archives: Rusty Shelton
800-CEO-REcap
Barbara, Dennis and I spent the week trading ideas with some of business book publishing’s brightest stars in Milwaukee at the 800-CEO-READ Author Pow Wow. We watched Sally Hogshead convince Jack Covert to take a shot of Jagermeister before noon, played Personality Poker and were reminded of how wonderful Austin, TX is in the winter […]
Five Quick Questions With Publishing’s Top Leaders: Jack Covert
The way we buy books is changing along with everything else in the publishing world. To get a better feel for how the self publishing and the digital world are impacting consumers of virtual books, Barbara Henricks had a brief conversation with Jack Covert, President and Founder of 800-CEO-READ. For over 25 years, 800-CEO-READ has […]
The Best Blogs in Publishing
Who in the publishing industry doesn’t love a good list? Publicists build media lists, editors are always talking about their “list,” and of course everyone in the industry is on pins and needles each week hoping that their books hit THE list. While each of the lists mentioned above demands plenty of attention, “best of” […]
The Changing Way We Buy Books
One of the old rules of book publicity was that if the author or host didn’t mention a book’s title at least three times during an interview, the effect on sales would be, well, diminished to say the least. And while it may sound like an exercise in vanity or a cheap sales tool, it […]
Five Quick Questions With Publishing’s Top Leaders: Jim Levine
The first installment of our new weekly “Five Quick Questions” series is an interview that Cave Henricks Communications President Barbara Henricks conducted with James Levine, Principal and Founder of Levine Greenberg Agency: The publishing industry is the midst of massive change. As the physical book gives way to a virtual entity that can be read […]
How to Find an Agent: Give Them a Reason to Find You
In fact, some would tell you that’s the easy part. The hard part of the journey happened months and even years before their book hit shelves as they scoured the literary landscape for an agent to represent their then unpublished work. To appreciate the drive most unpublished authors feel to find an agent, one must […]
