THE POWER OF WHO author Bob Beaudine proved how being timely gets your air time this morning with an appearance on NBC-TVs “The Today Show.”

Beaudine, the top executive sports recruiter in the country, suggests we throw out old notions of “networking” to get a job and instead, call on our “WHO” — a circle of friends, fans, acquaintances, advocates and allies. Too often, says Beaudine, pride, fear and shame keep us from reaching out to those who are hard wired to want to help us the most. With a soft economy and the unemployment rate climbing, Beaudine’s message is scoring him prime exposure. And of course, he is using his WHO circle to help him get ahead.

Ann Curry, who interviewed Beaudine, closed the interview by saying “the timing for this book could not be better.”

If Bob’s book had come out in the fall before all of the turmoil, it and its powerful message might have been missed. Instead, he was on national television and an already exciting PR campaign gets a huge dose of momentum.