I can barely believe as I sit down to write this post that we are wrapping up a full ten years in business—a decade that, for me, has been the biggest learning experience of my life, filled with equal measures of excitement and fear. I suspect that makes me average in the annals of entrepreneurs.
I think we can all agree that 2016 has been a hard year, in many ways. So here at Cave Henricks, we’re looking forward to a bright 2017 and wanted to take a minute to end this year on a positive note – with our favorite things. We’ve each included a book – of course […]
Editor’s Note: This list was updated May 9, 2016. Any conversation with an author about business book publicity always turns to book reviews – how many they should expect, which publications we think will review their book, when they will start running, etc. When authors ask about business book reviews, they typically want to understand […]
If you publish a book, chances are that your very first media review will not come from a top tier media outlet like The New York Times or The Wall Street Journal, but rather a publishing trade journal like Publishers Weekly. And you’ve probably never read this magazine—or Kirkus Reviews, Library Journal, or Booklist—even […]
This month is a big one for me, so much so that I am departing from my usual blog format of serving up what I hope is useful information on any and all things book-related. Instead, I’m writing from what I now fondly call my author chair, the place where I did a 180-degree career flip and wrote a book rather than promoted them. As with so many of life’s experiences, it’s been a journey.
Most first encounters in the modern world happen virtually, via your online presence. From customers to coffee dates, everyone is vetting you before they buy from you, do business with you, or even before showing up for an initial meeting. Every tweet, status update, blog, photo, and emoji you post is a crucial part of your first impression. Welcome to the age of the personal brand. Be proactive about what can be found on the internet in a simple search for your name. Be proactive in this space and set up a checklist to guide your efforts.