Blog

Thoughts on books, publicity, and the media from our Cave Henricks staff.

Book success even sweeter in tough times

The publishing and media worlds have had a tough year. With magazines folding, newspapers dying or going digital and staff cuts plaguing nearly every industry, it feels there has been little to celebrate.

But while we watch our industry undergoing what is clearly a game-changing shift pushed by technological and digital innovation, watching an old fashioned book, the kind that lives between two covers, remains a big thrill.

This week, Jeanne Bliss has enjoyed a double victory with her book “I Love You More Than My Dog” Five Decisions that Drive Extreme Customer Loyalty in Good Times and bad. (Portfolio, hardcover, October, 2009)

It has become a BusinessWeek bestseller

And Inc magazine has named it a notable book of 2009. Our hats off to Jeanne!

And for the record, the seismic shift and the rise of the digital book are both trends that I feel bring with them tremendous opportunity. More on that here later. After we’ve popped the champagne corks to celebrate with Jeanne.