Like everyone in the publishing business, we’re working hard to figure out the new landscape and find the opportunities that we know will come with the massive shift in the way we consume information. So, I was delighted to be invited to blog about our industry changes from the real pros in social media, Ben McConnell and Jackie Huba, who write the popular Church of the Customer Blog.

Within an hour of this posting, emails started dropping into my box from authors interested in our services.

Seems the mantra of social media can easily be summed up in a single word — participate.