John Hagel and John Seely Brown were at the Times Center in New York Monday night launching their just-released book, THE POWER OF PULL (Basic, hardcover.) In a lively discussion led by New York Magazine’s John Heileman, they discussed how their new book moves beyond the mere technological changes in our world, to the serious, fundamental and game-changing implications they bring to the business world and beyond. What does happen when people who formerly bought products offered (or pushed) at them and instead buy by pulling what they need, from wherever it is available, whenever they want it? Obvious examples include reloading your iPod with movies and songs, finding the perfect flight to Fiji without leaving your desk, or reading the most recent headlines without a stroll to the newstand or even the front porch.

The world of push is here and JSB, Hagel and coauthor Lang Davison peel back the layers and the symptoms of our wired world to undercover the profound shift that is driving change in the way we live and the way we work.