Barbara Henricks, Author at Cave Henricks Communications - Page 5 of 9 Cave Henricks Communications

Digital and social media top authors’ lists

January 5, 2011 | Barbara Henricks

Monday I offered up my predictions for publishing in 2011. Today, we’ve turned to some of our authors for their opinions. Digital issues were clearly their top priority. Here’s what they had to say: “I predict that the importance of social media for authors and books will grow by an order of magnitude. The flow […]

2011: A Brave New World of Words

January 4, 2011 | Barbara Henricks

2011: The Brave New World of the Written Word I have never been one to make New Year’s resolutions. They tend to be forgotten or fall flat or just make my gym really overcrowded in January. But I do make predictions for myself of where I envision the year taking me. From a professional standpoint, […]

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December 13, 2010 | Barbara Henricks

I will resist the urge to say that it’s never been tougher to get attention in the media, although it is true, as media fractures, merges and, to some extent, dwindles. In reality, though, it’s always been tough. I was a journalist 20 years ago, and when in the producing studios chasing news, we were […]

Five Quick Questions With Publishing’s Top Leaders: Ben Loehnen

November 17, 2010 | Barbara Henricks

Ben Loehnen, Senior Editor at Simon & Schuster’s flagship imprint, has worked on a number of successful business titles, including Made to Stick by Chip and Dan Heath, The Myth of the Rational Market by Justin Fox and What Would Google Do? by Jeff Jarvis. We asked him about the working relationship between author and […]

Working with Your Editor

November 15, 2010 | Barbara Henricks

A few years ago I was fortunate enough to hear Larry Kirshbaum, formerly the Publisher of Warner Books and now an agent, discuss the process of publishing. The entire crowd of authors in attendance noticeably moved forward in their chairs when he boldly urged everyone to “become the CEO of your own book.” His reasoning […]

Five Quick Questions with Publishing’s Top Leaders: Hardy Green

October 25, 2010 | Barbara Henricks

After a long stint as book review editor at BusinessWeek, Hardy Green has left the magazine world. He’s now posting on his own site and recently completed his second book, The Company Town. We checked in with Hardy for his thoughts on the changing face of the media. His perspective, from all sides of the […]

Brand expert, blogger and author John Moore offers up Tough Love in his unconventional new book

July 9, 2010 | Barbara Henricks

I admire people who have strong convictions and the courage to follow them, BUT I am utterly terrified to read books by people with these convictions whom I happen to personally know. My fear, of course, is that I won’t like the book and will be asked in some stunningly awkward situation what I thought.

So it was with some trepidation that I picked up the just-released, TOUGH LOVE: Scripting the Drive, Drama and Decline of Galaxy Coffee by John Moore. Moore is a veteran of the marketing departments of both Starbucks and Whole Foods, a well-known blogger and the author of an earlier book about Starbucks, Tribal Knowledge. He is also a friend of mine, one who often departs from the beaten path and who chose to release his new book in a most unconventional fashion.

Inc and 800-CEO-READ join forces

May 3, 2010 | Barbara Henricks

Inc. Magazine and 800-CEO-Read have partnered to launch The Inc. | 800CEORead Business Book Bestseller List, which made its debut today.

The Power of Pull Launches in New York

April 14, 2010 | Barbara Henricks

John Hagel and John Seely Brown were at the Times Center in New York Monday night launching their just-released book, THE POWER OF PULL (Basic, hardcover.) In a lively discussion led by New York Magazine’s John Heileman, they discussed how their new book moves beyond the mere technological changes in our world, to the serious, […]

Father bonds with Daughter over Books

March 22, 2010 | Barbara Henricks

I loved this story in Sunday’s New York Times http://www.nytimes.com/2010/03/21 about a Father and daughter bonding over books. I still vividly recall my father taking me to get my first library card and sign the paper that let me check out out titles BEYOND the picture books. Fast forward what seems like a lifetime, and […]

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Author Archives: Barbara Henricks

2011: A Brave New World of Words

Want coverage? Be useful, be relevant, and be available.

Five Quick Questions With Publishing’s Top Leaders: Ben Loehnen

Working with Your Editor

Five Quick Questions with Publishing’s Top Leaders: Hardy Green

Brand expert, blogger and author John Moore offers up Tough Love in his unconventional new book

Inc and 800-CEO-READ join forces

The Power of Pull Launches in New York

Father bonds with Daughter over Books

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