Thoughts on books, publicity, and the media from our Cave Henricks staff.

The Book Industry Trade Journals and Why They’re So Important

  If you publish a book, chances are that your very first media review will not come from a top tier media outlet like The New York Times or The Wall Street Journal, but rather a publishing trade journal like Publishers Weekly. And you’ve probably never read this magazine—or Kirkus Reviews, Library Journal, or Booklist—even […]

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