Thoughts on books, publicity, and the media from our Cave Henricks staff.

Jonathan Morduch, Professor of Public Policy and Economics at NYU; co-author of The Financial Diaries

The great concern when hiring a publicity firm is, ‘Will they get it?’ There’s nothing worse than dealing with a firm that cares more about activity than making sure ideas connect with the right audiences in the right way. Cave Henricks invested the time to understand our ideas—and the nuances—to make sure that our book got the right kind of attention. They also worked with us to identify the media that mattered for our book and helped us manage our time so that our publicity efforts had the maximum impact.