Blog
Survey Says…Six Tips for turning research into media coverage
We make it a rule not to write about our own clients on this blog. We want to keep this space as a forum for sharing ideas about book publishing, business books, and publicity at large, and never let it morph into a self-promotional machine. But we are always learning new things through our work […]
Five Quick Questions with Publishing’s Top Leaders: Susan Williams, Executive Editor, Jossey-Bass
In our weekly blog, we’ve been checking in with industry leaders from all facets of the business – editorial to marketing to sales, to find out how the shift to digital platforms, the weakened economy, and the diminishing number of brick and mortar stores is affecting how they do their jobs. This week, we spoke […]
The Power of Pull Launches in New York
John Hagel and John Seely Brown were at the Times Center in New York Monday night launching their just-released book, THE POWER OF PULL (Basic, hardcover.) In a lively discussion led by New York Magazine’s John Heileman, they discussed how their new book moves beyond the mere technological changes in our world, to the serious, […]
Our Bloggers
