Gloria McDonough-Taub is Editor of Blogs at CNBC.com and the author of the CNBC.com blog, Bullish On Books. She reviews the (numerous) books that come in to CNBC and works with the shows to decide which author has a good enough story to be featured on the website or on air.

Gloria is at the intersection of traditional and digital media and we wanted to interview her to learn more about what she looks for when considering a new book.

Q: For selection to contribute a blog to the CNBC.com site: is it more important to you that the author have a big platform, or is it more important that it be an original and useful idea? In other words, if you were using a point system, which one of those would get the most points?

Original and useful idea – geared to our audience

Q: Where do you find most of your contributors? Agents? Publishers? PR People? The authors themselves?

Through folks like you, agents, publishers, pr – very seldom from the authors themselves — if I do, those are mostly self-published.

Q: What do you hope the blogs do for your readers? What’s the end game?

I am hoping they learn something new, they’re smarter/wiser from reading and that they had an enjoyable experience.

Q: The broad subject is business, but are there certain subjects within that genre that get more reaction from your readers?

They’re very cynical – advice books are tough cause they feel like they’ve heard it all before – they want – I guess we all want something truly unique/different/NEW.

Q: What is the relationship between CNBC-TV and CNBC.com? Do the TV producers use the site to research possible guests?

It’s getting better — we’re actually in the midst of trying to ‘tear down the walls’ – the dot com side is really on fire – we had 4.5 BILLION page views last year – huge – our area is the area of growth – tv is hoping to grab some of that mo’.