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Happy Holidays!
Wishing everyone happy holidays from the Cave Henricks Communications family! Whether it’s tackling that mountain of gifted cookies, guesstimating the appropriate amount of wrapping paper for oddly shaped presents, or introducing the newest of family members to holiday traditions, we want to send you and yours our warmest blessings. Thank you for all your support […]
What I’ve learned my first year on the job
This fall marked my one year anniversary with Cave Henricks Communications, as well as my first year as a publicist. But before I began pitching books to the media, I was on the receiving end of the pitches. I worked at local newspapers and magazines, writing blurbs, fact checking, and sorting through press releases. In […]
Take Your Child to a Bookstore Day – Tomorrow, December 1st!
“The more you read, the more things you will know. The more that you learn, the more places you’ll go.” – Dr. Seuss, I Can Read With My Eyes Shut! I spent the year after I graduated college blissfully working at a small independent bookstore outside of Milwaukee called Books & Company. I enjoyed almost […]
Books we’re Thankful For
With Thanksgiving upon us, we are reminded once again how much we have to be thankful for this year. So far in 2012, we have celebrated two bestselling titles, the addition of Margaret and Megan to our team, as well as a move into a great new office alongside Shelton Interactive. Two things make a […]
General Petraeus and Mastering the News Hook
Over the past few years, the media landscape has shifted dramatically. Our fearless leader Barbara often tells clients that the media has changed more in the past two years than in the past twenty. One of the most marked differences is that a larger share of the media hits we secure for clients come in […]
The value of the reporter’s rolodex
The calls and emails from the media that have been pouring in since Labor Day have been a terrific reminder of the lasting value of a well executed book campaign. As I say often, the best book campaigns live well beyond the book’s launch into the marketplace. Though rolodexes are no longer large clunky eyesores […]
Reader Recommendations: Picking Fiction Reads for Vacation
San Francisco is a booklover’s dream, which is why I’m so excited to spend a few days there at the end of this month. Despite having sent countless authors to this literary mecca over the years on book tours, I’ve never actually been there myself. So I can’t wait to explore the literary haunts I’ve […]
The juggle: building a brand, running a business… and promoting a book
Most often, our authors are not only business leaders, but they’re also business owners. They’re supporting their employees and clients, building their brand, and – by the time they come to us – preparing to promote their upcoming book. This creates a difficult juggle that comes as a surprise to many authors as they struggle […]
How Napster changed book PR and what that means for authors
Just over a decade ago, the music industry was rocked to its core. The demand for great music remained unchanged, but the way in which music lovers were obtaining it was unlike anything the industry had seen before. Using file sharing sites like Napster, LimeWire, and eventually iTunes, people were able to get their music […]
Keep reading even when kids outgrow bedtime stories
Kim Griggs on our staff recommended a book to me months ago, The Reading Promise: My Father and the Books We Shared by Alice Ozma. She felt it might remind me a bit of the family tradition I have often mentioned of a weekly trek to the library with my Dad. In truth, it did […]
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