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Five Questions with Harvey Schachter, management columnist for The Globe and Mail
For this week’s installment of our “Five Questions with…” series, we had the pleasure of speaking with Harvey Schachter, management columnist for the Toronto-based daily The Globe and Mail. Harvey writes the Monday Morning Manager, Managing Books, Balance, and Power Points columns for the paper. With over twenty years experience as a journalist, Harvey’s coverage […]
Media interview series: Five Questions with Teresa Novellino, Editor for Upstart Business Journal
It’s our second installment of our media interview series, and we’re very pleased to feature Teresa Novellino. Teresa is the Entrepreneurs and Enterprises Editor for Upstart Business Journal (formerly known as Portfolio) and here at CHC, we often work with her on bylined articles for the Author Author section. If you’re looking to place with […]
Make time for reading during your holiday!
2013 has marked another year of tumultuous change for the book industry. With mergers, acquisitions, lawsuits and authors facing a whole new array of methods to introduce their work to the world, it is safe to say publishing will never been the same. While some have the doomsday attitude that the book is dead, I […]
What’s a Platform and Why Do I Need One?
Authors in search of everything from a publishing deal to greater sales or more media attention are increasingly being told to “build a platform” – or create a stronger one. In theory, this strategy makes complete sense. The difficulty is in implementing. What is a platform, and how do I develop one? Simply put, a […]
Capitalizing on a great media placement
As book publicists, we have the joy of working with authors and publishers to bring important books to widespread attention – chiefly through strategic media placements. These placements are typically the result of many months of planning and serve three main functions: to spread the author’s message, drive book sales, and build the author’s platform. When […]
What Book Is in Your Beach Bag?
Today marks the official start of summer and the beginning of the season when sun and vacations conspire to make everyone feel a little liberated. Or at the very least, as though they can squeeze in some much needed downtime. As a devoted book lover lucky enough to make her living amidst the stacks, I’d […]
Survey Says…Six Tips for turning research into media coverage
We make it a rule not to write about our own clients on this blog. We want to keep this space as a forum for sharing ideas about book publishing, business books, and publicity at large, and never let it morph into a self-promotional machine. But we are always learning new things through our work […]
The Crazy Bookcase…Every Office Needs One
Next week is a big week for the Cave Henricks team, ya’ll – we’re throwing a party! That’s right, the time has finally come to show off the new digs that we share with our partner, Shelton Interactive. It’s going to be fun night filled with food, festivities and lots of mingling. Naturally, as we […]
When it comes to reviews
The book industry is in the midst of a major transformation – one that has been underway for several years now. E-book sales continue to rise, book advances continue to decline, and major players in the publishing industry are making strategic decisions to either merge or dig their heels in as they look for new […]
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