Blog

Thoughts on books, publicity, and the media from our Cave Henricks staff.

Do I Have Nomophobia?

I was sitting on the couch this weekend, watching the news when I first heard it: nomophobia. That’s right NOMOPHOBIA, aka “The fear of being out of mobile phone contact…an abbreviation for ‘no-mobile-phone phobia.’” Well, according to KVUE-TV News and Wikipedia anyway. So you’re probably having the same reaction as I first did, which is, […]

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Coming soon

Coming soon

This year is undoubtedly the year for blockbusters. With The Avengers, Prometheus, and The Amazing Spider-Man already under its belt, 2012’s entertainment industry only seems to be gaining momentum with a reserved spot for The Dark Knight Rises slated for July. While I can’t think of a single person who doesn’t love a good action […]

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My Summer Reading Jams: Four Must-Have Home Design Books

With weather in the 90s here in Austin, my mind has officially turned to summer – and summer reading. I love a good, easy beach (or Barton Springs) read as much as the next person. But when I’m in the mood for something different, I turn to what might be an unexpected genre – home […]

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Remembering Maurice Sendak, 1928-2012

I’ll be the first to admit it, I was a boring kid. I mean really boring. Boring as in: I liked vanilla ice cream, my favorite color was pink, and my go-to bed time book was Goodnight Moon. What can I say? With three older siblings willing to inflict pain and laugh in my face […]

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Make your 90 words count

Make your 90 words count

The ability to communicate effectively is prerequisite number one for a career in public relations. But immediately following is the ability to communicate efficiently. I read recently that in our overwhelmed, constantly-connected world, the ideal word count for a pitch is 90 words. Yes, 90 words. (Breathe, PR people.) In a time where journalists and […]

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What have you done for the book industry lately?

What have you done for the book industry lately?

  Every April, Time magazine puts out its list of “The 100 Most Influential People in the World” (check out this year’s list here). And every April, it’s chocked-full of all the people you would expect: heads of state, superstars, moguls, athletes and celebrities. The magazine’s tagline for the list is: “they are the people […]

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3 Keys to Growing Your Platform – and Sharing Your Mission

3 Keys to Growing Your Platform – and Sharing Your Mission

We don’t typically write about our own clients on this blog. But recently, one of our past clients landed such a huge media hit that I just simply had to share. Not just to celebrate his success – which is hard-won and incredibly well-deserved. But to share the important lessons for other authors trying to […]

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From The Real World to Shark Tank

From The Real World to Shark Tank

Over the past few years, reality TV has seen a sizeable shift. Once dominated solely by shows meant to simultaneously induce laughter and horror, while the subjects of the show live off of nothing more than booze and Cheetos, the genre has expanded to an unlikely sector: business. With programs like “Shark Tank,” “Undercover Boss” […]

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"And the winner is..."

“And the winner is…”

No one.  For the first time in 35 years, the Pulitzer Prize board members have decided to forego a winner in fiction for 2012.  Yes, after a jury read and subsequently narrowed hills and mountains of books down to just three finalists, one of the most prestigious and influential literary forces in the country couldn’t […]

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Books of Pinterest

Books of Pinterest

The day I felt the boom of Pinterest was the day my inbox overflowed with repin notifications on an hourly basis. It didn’t take long to realize I’d need to change my notification settings. For me, Pinterest started out as a way to plan my unrealistic dream wedding and design the ideal Montana vacation home. […]

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