Is there something that keeps you up at night when your thoughts turn to the upcoming launch of your new book?
Someone brilliant on my staff (Jessica Krakoski) suggested I start asking this question when speaking with potential clients. I love it, not only because it prompts surprising answers, but also because it helps everyone get clear, very quickly, on goals.
Authors too often think in broad terms when defining success. A lot of sales, a good bit of media notice, oh, and by the way, it would be great if this book helps me sell more consulting and raise my speaking fees.
Do you understand the problem with that list? It isn’t helpful in mapping a strategy. It suggests ways you might succeed but doesn’t really commit to any of them. It feels like a standard, check the boxes form that none of us likes to fill out in part because the answers suggest that it’s a trade-off, with no option to combine several outcomes.
Before you hire a publicist, sign off on a PR or marketing plan, or invest any effort in making the world aware that you’ve just written a whole book for heaven’s sake, put a few more words on paper and answer these seven questions: