Blog

Thoughts on books, publicity, and the media from our Cave Henricks staff.

A Case for the Book Festival

Here in Austin, October is festival month. I kicked it off with Austin City Limits, where I channeled my inner hipster and left with a wicked sunburn. Next weekend is a double-whammy, with the Austin Film Festival AND our first-ever Freak Show Festival. It’s a logical pairing, actually – our charmingly weird little city incarnate. […]

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Five Quick Questions With Publishing’s Top Leaders: Jack Covert

The way we buy books is changing along with everything else in the publishing world.  To get a better feel for how the self publishing and the digital world are impacting consumers of virtual books, Barbara Henricks had a brief conversation with Jack Covert, President and Founder of 800-CEO-READ. For over 25 years, 800-CEO-READ has […]

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The Best Blogs in Publishing

Who in the publishing industry doesn’t love a good list? Publicists build media lists, editors are always talking about their “list,” and of course everyone in the industry is on pins and needles each week hoping that their books hit THE list. While each of the lists mentioned above demands plenty of attention, “best of” […]

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The Changing Way We Buy Books

One of the old rules of book publicity was that if the author or host didn’t mention a book’s title at least three times during an interview, the effect on sales would be, well, diminished to say the least. And while it may sound like an exercise in vanity or a cheap sales tool, it […]

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Five Quick Questions With Publishing’s Top Leaders: Jim Levine

The first installment of our new weekly “Five Quick Questions” series is an interview that Cave Henricks Communications President Barbara Henricks conducted with James Levine, Principal and Founder of Levine Greenberg Agency: The publishing industry is the midst of massive change.  As the physical book gives way to a virtual entity that can be read […]

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How to Find an Agent: Give Them a Reason to Find You

In fact, some would tell you that’s the easy part. The hard part of the journey happened months and even years before their book hit shelves as they scoured the literary landscape for an agent to represent their then unpublished work. To appreciate the drive most unpublished authors feel to find an agent, one must […]

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Brand expert, blogger and author John Moore offers up Tough Love in his unconventional new book

I admire people who have strong convictions and the courage to follow them, BUT I am utterly terrified to read books by people with these convictions whom I happen to personally know. My fear, of course, is that I won’t like the book and will be asked in some stunningly awkward situation what I thought.

So it was with some trepidation that I picked up the just-released, TOUGH LOVE: Scripting the Drive, Drama and Decline of Galaxy Coffee by John Moore. Moore is a veteran of the marketing departments of both Starbucks and Whole Foods, a well-known blogger and the author of an earlier book about Starbucks, Tribal Knowledge. He is also a friend of mine, one who often departs from the beaten path and who chose to release his new book in a most unconventional fashion.

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Inc and 800-CEO-READ join forces

Inc. Magazine and 800-CEO-Read have partnered to launch The Inc. | 800CEORead Business Book Bestseller List, which made its debut today.

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The Power of Pull Launches in New York

John Hagel and John Seely Brown were at the Times Center in New York Monday night launching their just-released book, THE POWER OF PULL (Basic, hardcover.) In a lively discussion led by New York Magazine’s John Heileman, they discussed how their new book moves beyond the mere technological changes in our world, to the serious, […]

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Father bonds with Daughter over Books

I loved this story in Sunday’s New York Times http://www.nytimes.com/2010/03/21 about a Father and daughter bonding over books. I still vividly recall my father taking me to get my first library card and sign the paper that let me check out out titles BEYOND the picture books. Fast forward what seems like a lifetime, and […]

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