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How Napster changed book PR and what that means for authors
Just over a decade ago, the music industry was rocked to its core. The demand for great music remained unchanged, but the way in which music lovers were obtaining it was unlike anything the industry had seen before. Using file sharing sites like Napster, LimeWire, and eventually iTunes, people were able to get their music […]
3 Keys to Growing Your Platform – and Sharing Your Mission
We don’t typically write about our own clients on this blog. But recently, one of our past clients landed such a huge media hit that I just simply had to share. Not just to celebrate his success – which is hard-won and incredibly well-deserved. But to share the important lessons for other authors trying to […]
Why your book needs a curator
Recently, the New York Observer ran a wonderful profile of Amy Einhorn, publisher and VP of Amy Einhorn Books at Penguin. Einhorn is known for publishing bestselling fiction that deftly straddles the commercial/literary divide – most notably the 2009 blockbuster The Help. In the profile, The Observer’s Emily Witt depicts Ms. Einhorn as an expert […]
Why PR is more stressful than neurosurgery
According to a recent study, Public Relations Executive ranked as the seventh most stressful job in America – above Electrical Engineer (that’s for my husband), Neurosurgeon and Senior Corporate Executive. In its most basic form, the job of a PR professional – or publicist – is to promote his or her client (a person, brand […]
So, you want to be on Good Morning America?
Business book authors, I’d like to introduce you to what is undoubtedly your publicist’s favorite question: “So, what about the morning shows?” It’s right up there with, “Has Oprah gotten back to you about my book yet?” Over the course of the three years that I have worked for Cave Henricks and in working with […]
PR and Digital Media take Center Stage at Author Pow Wow
Day two at the Author Pow Wow in Austin brought our own Barbara Henricks and Rusty Shelton to the fore on the topic of getting books out into the world via publicity, traditional and digital. Authors’ ears were perked as they soaked up valuable up-to-the-moment know how on this new and rapidly shifting PR landscape. […]
Worth the Time and Effort
What tops your list of pet peeves? For me, it’s the improper use of you’re/your, their/there and it’s/its, followed closely by ending a sentence with a preposition. What can I say? I wish I were Grammar Girl. I would argue with near absolute certainty that, for members of the media, nothing is more irritating than […]
Publicity Goes Online
The Financial Times announced this week that it will now allow 30 free views per month before charging for the digital version. The last couple of weeks have brought news that The New York Times will be discontinuing its TimesSelect service. And rumor has it that under Rupert Murdoch’s ownership, The Wall Street Journal won’t […]
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