Blog
Five Questions with Ted Kinni, senior editor at strategy+business
To continue our “Five Questions with…” series, this week we spoke with Ted Kinni, senior editor for books at strategy+business. Ted reviews an array of business books for s+b, but he particularly enjoys books that emphasize the human endeavor side of business. But not only does Ted write articles and book reviews, he has written, […]
Five Questions with Gwen Moran, contributor to Entrepreneur & FastCompany.com
This week we continue our “Five Questions with…” series by speaking with Gwen Moran, award-winning small business expert and writer who contributes to Entrepreneur, FastCompany.com, LifeReimagined.org, and many others. She’s also the founder of Biziversity, which publishes insights about business, money, and life. In her writing, Gwen covers the topics of entrepreneurship, leadership, management, and […]
Media interview series: Five Questions with Dylan Schleicher, managing editor for 800-CEO-READ’s ChangeThis
This week, we are delighted to feature Dylan Schleicher for the fourth installment of our “Five Questions with…” media interview series. Dylan is managing editor of ChangeThis and in-house designer and resident illustrator for 800-CEO-READ. Though he has worked in various facets for 800-CEO-READ since 2003, we at Cave Henricks Communications collaborate with Dylan most often […]
Media interview series: Five Questions with Teresa Novellino, Editor for Upstart Business Journal
It’s our second installment of our media interview series, and we’re very pleased to feature Teresa Novellino. Teresa is the Entrepreneurs and Enterprises Editor for Upstart Business Journal (formerly known as Portfolio) and here at CHC, we often work with her on bylined articles for the Author Author section. If you’re looking to place with […]
Capitalizing on a great media placement
As book publicists, we have the joy of working with authors and publishers to bring important books to widespread attention – chiefly through strategic media placements. These placements are typically the result of many months of planning and serve three main functions: to spread the author’s message, drive book sales, and build the author’s platform. When […]
Survey Says…Six Tips for turning research into media coverage
We make it a rule not to write about our own clients on this blog. We want to keep this space as a forum for sharing ideas about book publishing, business books, and publicity at large, and never let it morph into a self-promotional machine. But we are always learning new things through our work […]
General Petraeus and Mastering the News Hook
Over the past few years, the media landscape has shifted dramatically. Our fearless leader Barbara often tells clients that the media has changed more in the past two years than in the past twenty. One of the most marked differences is that a larger share of the media hits we secure for clients come in […]
The value of the reporter’s rolodex
The calls and emails from the media that have been pouring in since Labor Day have been a terrific reminder of the lasting value of a well executed book campaign. As I say often, the best book campaigns live well beyond the book’s launch into the marketplace. Though rolodexes are no longer large clunky eyesores […]
The juggle: building a brand, running a business… and promoting a book
Most often, our authors are not only business leaders, but they’re also business owners. They’re supporting their employees and clients, building their brand, and – by the time they come to us – preparing to promote their upcoming book. This creates a difficult juggle that comes as a surprise to many authors as they struggle […]
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