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Preview: January events at Book People
Today, I’ve got author events on the mind. I’m in the midst of pitching local media for our awesome client Randy Fertel, who hits up Miami, Atlanta, and our very own Austin next month. Austin has been especially fun – even though we’re based here, I’ve never actually had an Austin client or bookstore event. […]
So, you want to be on Good Morning America?
Business book authors, I’d like to introduce you to what is undoubtedly your publicist’s favorite question: “So, what about the morning shows?” It’s right up there with, “Has Oprah gotten back to you about my book yet?” Over the course of the three years that I have worked for Cave Henricks and in working with […]
PR and Digital Media take Center Stage at Author Pow Wow
Day two at the Author Pow Wow in Austin brought our own Barbara Henricks and Rusty Shelton to the fore on the topic of getting books out into the world via publicity, traditional and digital. Authors’ ears were perked as they soaked up valuable up-to-the-moment know how on this new and rapidly shifting PR landscape. […]
Creativity Boost for Publishing Community
Call it what you will — intellectual juice, a sense of community, or just plain old face time in our high tech, low touch world, but today, I got a hefty dose of it all at my favorite event of the year. The Author Pow Wow hosted by 800 CEO Read since 2005 kicked off […]
Cyber Monday Hits the Books
I don’t do Black Friday. This might come as a shock to anyone who knows me, because if bargain shopping were a sport, well…let’s just say I’m the Hawks in The Mighty Ducks. Before they get schooled by Emilio’s scrappy kids from District 5, of course. I prefer TJ Maxx to Bloomingdale’s any day of […]
Books We’re Thankful For
As Thanksgiving inches closer, we are increasingly aware that we have much to be thankful for. Professionally, we celebrate four New York Times, Wall Street Journal and/or USA Today bestsellers, a promotion and two fantastic additions to our team. Personally, we celebrate a milestone birthday, a new marriage and an engagement. It’s been a big […]
Timeout
Remember when timeout was punishment? When being forced to do absolutely nothing was a cruel way for our parents to teach us a lesson? It was right up there with mandated nap time. Oh, how things change. As I sit in my office today, I am forced into a timeout (of sorts). The rain we […]
Keeping Books Alive: An Interview with an Independent Bookseller
Sheri Tornatore, co-owner of South Congress Books in Austin, has been buying and selling used and rare books for almost 20 years. Sheri has owned and continues to operate an online book business (yes, even on Amazon) since 2005, and has a work history that ranges from onion farming to lamp shade sales. Although she’s […]
How Businesses Choose Business Books: An Interview with getAbstract
Recently, I was introduced to getAbstract, the world’s largest provider of business book summaries – not through my line of work, surprisingly, but at a wedding – by a family friend who uses getAbstract’s service in her organizational management position at General Motors. How had I not heard of this service, used to inform book-purchasing […]
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