Blog

Thoughts on books, publicity, and the media from our Cave Henricks staff.
How to Write for The New York Times Sunday Review

How to Write for The New York Times Sunday Review

By this point, we all know that content is king in the new media landscape, and many authors have become accustomed to writing for the media. One of the holy grails of book publicity is The New York Times Sunday Review opinion section. But business book authors who have successfully placed their writing in the […]

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Taking the Stage

Taking the Stage

The growing popularity of TED talks (whose YouTube channel now has over 3.8 million subscribers) has changed the world of public speaking.  An occupation once reserved for road warriors, willing to live out of a suitcase and an endless blur of airports, is now accessible. You may still have to travel, but the large and […]

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Chase Relevance,  Newsjack with Care

Chase Relevance, Newsjack with Care

Being brand new, blindingly original, or even flat out fascinating is terrific in the PR game.  But, truth be told, more ink is spilled and air time devoted to ideas that hit media desks at just the right moment. Many years ago, I toiled away on a small memoir about the pharmaceutical industry in which […]

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Ace That Interview

Ace That Interview

It’s the moment you’ve been waiting for – you are about to be interviewed about your latest book.  Common sense says this should be easy, answering questions about something that you’ve been completely immersed in for months, if not longer.  But, nerves and fear often trump knowledge when it comes to the interviews and even […]

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Five Things Authors Do that Journalists Love

Five Things Authors Do that Journalists Love

If you’ve ever tried to do your own book publicity, you know that making a connection with a journalist – whether you have landed yourself an interview, a deskside meeting, or a simple “I’m interested, tell me more” – is hugely exciting. To make the most of it, you must temper the “THIS IS MY […]

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Want Media Love? Be Discoverable.

Want Media Love? Be Discoverable.

There is rarely an author who comes through our door who doesn’t have a wish list of media outlets where they would love to see their ideas covered.  And while it is our job to get those dream hits, the truth is that the journey toward generating interest has radically changed (like everything else in […]

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Media Interview Series: Five Questions with Skip Prichard, Blogger for Leadership Insights

Media Interview Series: Five Questions with Skip Prichard, Blogger for Leadership Insights

I’m delighted to feature Skip Prichard and his blog, Leadership Insights, on this week’s installment of the “Five Questions With…” media interview series. As the former CEO of Ingram Content Group and the current CEO of OCLC (a global technology company serving libraries), Skip is certainly no stranger to the book publishing industry. He started […]

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What's in a Name?

What’s in a Name?

Naming something is rarely easy and getting it just right can feel close to impossible. Google’s ubiquitous search engine was called BackRub during its developmental phase, 7-Eleven convenience stores were once U-Tote-Ms and those Puma sneakers you tie on for your run were once called Rudas, after the firm’s founder. Somehow, none of those early […]

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Media Interview Series: Five Questions with Gregg Greenberg, TheStreet

Media Interview Series: Five Questions with Gregg Greenberg, TheStreet

For this week’s “Five Questions With…” interview series, we’re delighted to have Gregg Greenberg join us from TheStreet, one of the leading sources for market, investing and financial information. As Staff Reporter and video correspondent for TheStreet, Gregg hosts daily video news segments and often interviews thought leaders in business and finance, including authors. With an […]

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