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Author Archives: Barbara Henricks

Thoughts on books, publicity, and the media from our Cave Henricks staff.
Make Our Year, Give a Book

Make Our Year, Give a Book

‘Tis the season of giving, and to us, there is no greater gift than a book. Whether you’re choosing a volume for someone special or looking for a page-turner to personally savor, there are plenty of places to turn for inspiration.  NPR’s Book Concierge is an easy to use tool that sorts by category and […]

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Tears of Joy Mark the Year in Publishing

Tears of Joy Mark the Year in Publishing

Oxford Dictionaries declared last week that the 2015 “word” of the year is the tears of joy emoji. When well-schooled lexicographers decide that an emoticon is more fitting for the honor than an actual word, it’s easy to become cynical about the future of books. But rather than succumb to that urge, we decided to focus on the happenings and developments in the publishing industry that benefit authors, books, and the written word. In this piece, we look at more publishing options for authors, business books awards and best of lists, and the update of an industry classic.

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Is Amazon Killing Author Joy?

Is Amazon Killing Author Joy?

Years of fighting between Amazon and the publishing world has almost everyone taking sides. In the wake of this summer’s controversy over mistreating workers, it would be easy to blame the company for taking away even the noncommercial, celebratory parts of writing a book. But is the online retailer really to blame? Or is this just […]

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Is a Podcast Right for You?

Is a Podcast Right for You?

What did you listen to on your drive to work yesterday? How about the last thing you downloaded to your smartphone? Increasingly, the answer to that question is a podcast. Research conducted earlier this year indicates that one third of Americans have listened to a podcast—a three-fold increase over the past decade. Aided by technology […]

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Taking the Stage

Taking the Stage

The growing popularity of TED talks (whose YouTube channel now has over 3.8 million subscribers) has changed the world of public speaking.  An occupation once reserved for road warriors, willing to live out of a suitcase and an endless blur of airports, is now accessible. You may still have to travel, but the large and […]

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Chase Relevance,  Newsjack with Care

Chase Relevance, Newsjack with Care

Being brand new, blindingly original, or even flat out fascinating is terrific in the PR game.  But, truth be told, more ink is spilled and air time devoted to ideas that hit media desks at just the right moment. Many years ago, I toiled away on a small memoir about the pharmaceutical industry in which […]

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Ace That Interview

Ace That Interview

It’s the moment you’ve been waiting for – you are about to be interviewed about your latest book.  Common sense says this should be easy, answering questions about something that you’ve been completely immersed in for months, if not longer.  But, nerves and fear often trump knowledge when it comes to the interviews and even […]

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Want Media Love? Be Discoverable.

Want Media Love? Be Discoverable.

There is rarely an author who comes through our door who doesn’t have a wish list of media outlets where they would love to see their ideas covered.  And while it is our job to get those dream hits, the truth is that the journey toward generating interest has radically changed (like everything else in […]

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What's in a Name?

What’s in a Name?

Naming something is rarely easy and getting it just right can feel close to impossible. Google’s ubiquitous search engine was called BackRub during its developmental phase, 7-Eleven convenience stores were once U-Tote-Ms and those Puma sneakers you tie on for your run were once called Rudas, after the firm’s founder. Somehow, none of those early […]

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