Blog

Thoughts on books, publicity, and the media from our Cave Henricks staff.
A Decade in the Stacks

A Decade in the Stacks

I can barely believe as I sit down to write this post that we are wrapping up a full ten years in business—a decade that, for me, has been the biggest learning experience of my life, filled with equal measures of excitement and fear. I suspect that makes me average in the annals of entrepreneurs.

Read More >

2016: A Few of Our Favorite Things

  I think we can all agree that 2016 has been a hard year, in many ways. So here at Cave Henricks, we’re looking forward to a bright 2017 and wanted to take a minute to end this year on a positive note – with our favorite things. We’ve each included a book – of course […]

Read More >

7 PR Questions Every Author Should Ask

7 PR Questions Every Author Should Ask

Is there something that keeps you up at night when your thoughts turn to the upcoming launch of your new book?

Someone brilliant on my staff (Jessica Krakoski) suggested I start asking this question when speaking with potential clients. I love it, not only because it prompts surprising answers, but also because it helps everyone get clear, very quickly, on goals.

Read More >

Business Book Reviews in 2016

Business Book Reviews in 2016

Editor’s Note: This list was updated May 9, 2016. Any conversation with an author about business book publicity always turns to book reviews – how many they should expect, which publications we think will review their book, when they will start running, etc. When authors ask about business book reviews, they typically want to understand […]

Read More >

DIY Book Publicity: What Every Author Can Do

DIY Book Publicity: What Every Author Can Do

I regularly meet with new authors eager for attention for their work. For many, a full-time publicist isn’t an option. Fortunately, today’s media landscape is rife with opportunity for the DIYer. I was inspired to put together this short list of suggestions after more than two decades of working in book publicity and, very recently, becoming an author myself. Is it subjective? Yes. But I guarantee that it’s a great place to start when you find yourself thinking you should do “something” about your PR.
These tips are specifically for those promoting their own work, but if you have a publicist, they’re still a great place to start and will make you an awesome and collaborative client.

Read More >

How to Land a Publishing Deal

How to Land a Publishing Deal

Pollsters report that as many as 80 percent of all Americans say they want to write a book, in excess of 200 million people. And while options for bringing a book to market are expanding, only a small percentage of authors ultimately land a publishing deal. Given that enormous group of aspiring writers, I decided to sit down with an acquiring editor and attempt to demystify the process. Neal Maillet has enjoyed a 30-year career in book publishing, working at publishing companies as diverse as Bantam/Bertelsmann, John Wiley & Sons, Timber Press/Workman Publishing, and Berrett-Koehler. He is currently Editorial Director at Berrett-Koehler, which is located in Oakland, California.

Read More >

The Book Industry Trade Journals and Why They’re So Important

  If you publish a book, chances are that your very first media review will not come from a top tier media outlet like The New York Times or The Wall Street Journal, but rather a publishing trade journal like Publishers Weekly. And you’ve probably never read this magazine—or Kirkus Reviews, Library Journal, or Booklist—even […]

Read More >

Why Being Published is So Personal

Why Being Published is So Personal

This month is a big one for me, so much so that I am departing from my usual blog format of serving up what I hope is useful information on any and all things book-related. Instead, I’m writing from what I now fondly call my author chair, the place where I did a 180-degree career flip and wrote a book rather than promoted them. As with so many of life’s experiences, it’s been a journey.

Read More >

Own Your First Impression

Own Your First Impression

Most first encounters in the modern world happen virtually, via your online presence. From customers to coffee dates, everyone is vetting you before they buy from you, do business with you, or even before showing up for an initial meeting. Every tweet, status update, blog, photo, and emoji you post is a crucial part of your first impression. Welcome to the age of the personal brand. Be proactive about what can be found on the internet in a simple search for your name. Be proactive in this space and set up a checklist to guide your efforts.

Read More >