Our Bloggers
Survey Says…Six Tips for turning research into media coverage
February 23, 2013
We make it a rule not to write about our own clients on this blog. We want to keep this space as a forum for sharing ideas about book publishing, business books, and publicity at large, and never let it morph into a self-promotional machine. But…
The Crazy Bookcase…Every Office Needs One
February 1, 2013
Next week is a big week for the Cave Henricks team, ya’ll – we’re throwing a party! That’s right, the time has finally come to show off the new digs that we share with our partner, Shelton Interactive. It’s going to be fun night filled…
When it comes to reviews
January 25, 2013
The book industry is in the midst of a major transformation – one that has been underway for several years now. E-book sales continue to rise, book advances continue to decline, and major players in the publishing industry are making strategic…
Happy Holidays!
December 14, 2012
Wishing everyone happy holidays from the Cave Henricks Communications family! Whether it’s tackling that mountain of gifted cookies, guesstimating the appropriate amount of wrapping paper for oddly shaped presents, or introducing the newest of…
What I’ve learned my first year on the job
December 8, 2012
This fall marked my one year anniversary with Cave Henricks Communications, as well as my first year as a publicist. But before I began pitching books to the media, I was on the receiving end of the pitches. I worked at local newspapers and…
Take Your Child to a Bookstore Day – Tomorrow, December 1st!
November 30, 2012
“The more you read, the more things you will know. The more that you learn, the more places you’ll go.” – Dr. Seuss, I Can Read With My Eyes Shut! I spent the year after I graduated college blissfully working at a small independent…
Books we’re Thankful For
November 20, 2012
Image from blog.wantist.com With Thanksgiving upon us, we are reminded once again how much we have to be thankful for this year. So far in 2012, we have celebrated two bestselling titles, the addition of Margaret and Megan to our team, as well…
General Petraeus and Mastering the News Hook
November 17, 2012
Over the past few years, the media landscape has shifted dramatically. Our fearless leader Barbara often tells clients that the media has changed more in the past two years than in the past twenty. One of the most marked differences is that a…
The value of the reporter’s rolodex
October 4, 2012
The calls and emails from the media that have been pouring in since Labor Day have been a terrific reminder of the lasting value of a well executed book campaign. As I say often, the best book campaigns live well beyond the book’s launch into the…
Reader Recommendations: Picking Fiction Reads for Vacation
September 21, 2012
San Francisco is a booklover’s dream, which is why I’m so excited to spend a few days there at the end of this month. Despite having sent countless authors to this literary mecca over the years on book tours, I’ve never actually been there…
