Chase Relevance, Newsjack with Care

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Being brand new, blindingly original, or even flat out fascinating is terrific in the PR game.  But, truth be told, more ink is spilled and air time devoted to ideas that hit media desks at just the right moment. Many years ago, I toiled away on…

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Ace That Interview

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It’s the moment you’ve been waiting for – you are about to be interviewed about your latest book.  Common sense says this should be easy, answering questions about something that you’ve been completely immersed in for months, if not…

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Five Things Authors Do that Journalists Love


            If you’ve ever tried to do your own book publicity, you know that making a connection with a journalist – whether you have landed yourself an interview, a deskside meeting, or a…

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Want Media Love? Be Discoverable.


There is rarely an author who comes through our door who doesn’t have a wish list of media outlets where they would love to see their ideas covered.  And while it is our job to get those dream hits, the truth is that the journey toward generating…

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Media Interview Series: Five Questions with Skip Prichard, Blogger for Leadership Insights

Skip Prichard, Leadership Insights

I’m delighted to feature Skip Prichard and his blog, Leadership Insights, on this week’s installment of the “Five Questions With…” media interview series. As the former CEO of Ingram Content Group and the current CEO of OCLC (a global…

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What’s in a Name?

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Naming something is rarely easy and getting it just right can feel close to impossible. Google’s ubiquitous search engine was called BackRub during its developmental phase, 7-Eleven convenience stores were once U-Tote-Ms and those Puma sneakers…

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Media Interview Series: Five Questions with Gregg Greenberg, TheStreet


For this week’s “Five Questions With…” interview series, we’re delighted to have Gregg Greenberg join us from TheStreet, one of the leading sources for market, investing and financial information. As Staff Reporter and video correspondent…

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Media Interview Series: Five Questions with Leigh Haber, books editor for O, The Oprah Magazine

O The Oprah Magazine logo

I had the immense pleasure of speaking with Leigh Haber, books editor for O, The Oprah Magazine this week for our “5 Questions With…” media interview series. With little introduction needed, Leigh’s eminent career with books and publishing has…

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What a PR pro brings to your book team in uncertain times

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A quick glance of the publishing landscape makes one thing clear: publishing is in a state of ambiguity. Imprints have closed, major publishing houses have merged, and traditional business models have been reconfigured. At the same time,…

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