- Five Questions with John Nash, co-host, Sirius XM Radio’s “The Focus Group”
- Make time for reading during your holiday!
- What’s a Platform and Why Do I Need One?
- Capitalizing on a great media placement
- What Book Is in Your Beach Bag?
- Survey Says…Six Tips for turning research into media coverage
- The Crazy Bookcase…Every Office Needs One
- When it comes to reviews
- Happy Holidays!
- What I’ve learned my first year on the job
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March 7, 2014
This blog once hosted a Q&A series with the top leaders in book publishing (you can read interviews with Clay Smith of the Texas Book Festival, Susan Williams of Jossey-Bass, Ben Loehnen of Simon & Schuster, Jack Covert of 800-CEO-READ and…
December 20, 2013
2013 has marked another year of tumultuous change for the book industry. With mergers, acquisitions, lawsuits and authors facing a whole new array of methods to introduce their work to the world, it is safe to say publishing will never been the…
September 16, 2013
Authors in search of everything from a publishing deal to greater sales or more media attention are increasingly being told to “build a platform” – or create a stronger one. In theory, this strategy makes complete sense. The difficulty is…
July 29, 2013
As book publicists, we have the joy of working with authors and publishers to bring important books to widespread attention – chiefly through strategic media placements. These placements are typically the result of many months of planning and…
June 21, 2013
Today marks the official start of summer and the beginning of the season when sun and vacations conspire to make everyone feel a little liberated. Or at the very least, as though they can squeeze in some much needed downtime. As a devoted book…
February 1, 2013
Next week is a big week for the Cave Henricks team, ya’ll – we’re throwing a party! That’s right, the time has finally come to show off the new digs that we share with our partner, Shelton Interactive. It’s going to be fun night filled…
December 8, 2012
This fall marked my one year anniversary with Cave Henricks Communications, as well as my first year as a publicist. But before I began pitching books to the media, I was on the receiving end of the pitches. I worked at local newspapers and…