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Business Book Reviews in 2016
Editor’s Note: This list was updated May 9, 2016. Any conversation with an author about business book publicity always turns to book reviews – how many they should expect, which publications we think will review their book, when they will start running, etc. When authors ask about business book reviews, they typically want to understand […]
Tears of Joy Mark the Year in Publishing
Oxford Dictionaries declared last week that the 2015 “word” of the year is the tears of joy emoji. When well-schooled lexicographers decide that an emoticon is more fitting for the honor than an actual word, it’s easy to become cynical about the future of books. But rather than succumb to that urge, we decided to focus on the happenings and developments in the publishing industry that benefit authors, books, and the written word. In this piece, we look at more publishing options for authors, business books awards and best of lists, and the update of an industry classic.
Book Publicity FAQs for First-Time Authors
According to a report done by Bowker – the world’s leading provider of bibliographic information – over 1.5 million books were published in the year 2013 alone. And while that figure may seem outdated (we don’t have current statistics for the years 2014 and 2015 yet), I think it’s safe to assume that this number […]
How to Write for The New York Times Sunday Review
By this point, we all know that content is king in the new media landscape, and many authors have become accustomed to writing for the media. One of the holy grails of book publicity is The New York Times Sunday Review opinion section. But business book authors who have successfully placed their writing in the […]
Five Things Authors Do that Journalists Love
If you’ve ever tried to do your own book publicity, you know that making a connection with a journalist – whether you have landed yourself an interview, a deskside meeting, or a simple “I’m interested, tell me more” – is hugely exciting. To make the most of it, you must temper the “THIS IS MY […]
Five Questions with Steve Watkins, Reporter, Investor’s Business Daily
In this latest installment of our journalist Q&A series, we chat with Steve Watkins, reporter for Investor’s Business Daily. Steve writes for the Leaders & Success column, where he focuses on the themes of honesty, integrity, ethics, trust, accountability and responsibility in leadership. He chooses a general topic for each column – often inspired by […]
Five Questions with Anne Fisher, contributor to Fortune.com
Anne Fisher is a contributor to both Fortune.com and CNNMoney.com, where she covers workplace and small business topics, respectively. Our work with Annie centers on her Fortune.com work, where she has been writing her “Ask Annie” career column since 1996. In it, she helps readers navigate booms, recessions, changing industries, and changing ideas about what’s […]
Survey Says…Six Tips for turning research into media coverage
We make it a rule not to write about our own clients on this blog. We want to keep this space as a forum for sharing ideas about book publishing, business books, and publicity at large, and never let it morph into a self-promotional machine. But we are always learning new things through our work […]
The juggle: building a brand, running a business… and promoting a book
Most often, our authors are not only business leaders, but they’re also business owners. They’re supporting their employees and clients, building their brand, and – by the time they come to us – preparing to promote their upcoming book. This creates a difficult juggle that comes as a surprise to many authors as they struggle […]
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